SHOP

Rediscover Beauty

Without Preconceptions
Without Restrictions
Without Frames

Be the one
who will shape the future.

UNFRAME THE BEAUTY
Are you ready to UNFRAME THE BEAUTY?

E Y E
  O P E N I N G  
L I N E R

EYE OPENING LINER

THE LIQUID EYELINER, REINVENTED.

The line you draw will lead to a new chapter.
Surpassing race, gender, age, everything...
You can draw, paint, and play.
To maximize your freedom, we removed the frames and searched the potentials.
We reinvented the functions. It’s your turn to be UNFRAMED.

EYE OPENING LINER

CRAFTED BY HAND

An innovation 1,200 years in the making, YAMATO TAKUMI™ Brush is created by traditional craftsmen from the Kumano region of Japan, who hand blend custom-made fibers for firmness, flexibility and softness.

EYE OPENING LINER

NO MORE PANDA EYES

Our WP FILM™ hybrid polymer provides the perfect line all day against any water, sweat, humidity, tears or oil using the most advanced Japanese water-proof technology.

EYE OPENING LINER

EASY TO APPLY

The ergonomic octagonal shape makes application effortlessly perfect.


EASY TO REMOVE

Simply remove with warm water - No hassle.

VEGAN
CRUELTY-FREE • GLUTEN-FREE
PHTHALATE-FREE • ALCOHOL-FREE
SULFATE-FREE • DYE-FREE
Hypoallergenic. Allergy Tested.
(*except for black)

COLOR VARIATIONS

RICH & LONG-LASTING
14 COLOR

The line you draw will lead to a new chapter.

The color gives you an experience you’ve never had, in a formula that maintains its intensity and does not transfer
under any condition.

BLACK

Glossy and Intense.

$16.00

BROWN BLACK

Softer than BLACK,

$16.00

BROWN

Characteristic but Subtle.

$16.00

GRAY

Neutral but Inventive.

$16.00

KHAKI

Intellectual and Inspiring.

$16.00

ORANGE

Playful and Individual.

$16.00

BURGUNDY

Feminine and Alluring.

$16.00

PURPLE

Mysterious and Confident.

$16.00

LIGHT BLUE

Classy but Daring.

$16.00

PINK

Pop and Sophisticated.

$16.00

YELLOW

Electrifying and Luminescent.

$16.00

WHITE

Original and Exceptional.

$16.00

BEAUTY ON EARTH IS ...

KEEP? OR DROP?

CHECK THE RESULT CHECK THE RESULT

UZ

EYE OPENING LINER UZ UZ

EYE OPENING LINER

THE LIQUID EYELINER, REINVENTED.

The line you draw will lead to a new chapter.
Surpassing race, gender, age, everything...
You can draw, paint, and play.
To maximize your freedom, we removed the frames and searched the potentials.
We reinvented the functions. It’s your turn to be UNFRAMED.

EYE OPENING LINER

CRAFTED BY HAND

An innovation 1,200 years in the making, YAMATO TAKUMI™ Brush is created by traditional craftsmen from the Kumano region of Japan, who hand blend custom-made fibers for firmness, flexibility and softness.

EYE OPENING LINER

NO MORE PANDA EYES

Our WP FILM™ hybrid polymer provides the perfect line all day against
any water, sweat, humidity, tears or oil using
the most advanced Japanese water-proof technology.

EYE OPENING LINER

EASY TO APPLY

The ergonomic octagonal shape makes application effortlessly perfect.

EASY TO REMOVE

Simply remove with warm water - No hassle.

VEGAN
CRUELTY-FREE • GLUTEN-FREE
PHTHALATE-FREE • ALCOHOL-FREE
SULFATE-FREE • DYE-FREE
Hypoallergenic. Allergy Tested.
(*except for black)

COLOR VARIATIONS

RICH & LONG-LASTING 14 COLOR

The line you draw will lead to a new chapter.

The color gives you an experience you’ve never had,
in a formula that maintains its intensity and does not transfer
under any condition.