7 shades of black was created by listening to all of your ideas for the 14th eye opening liner color. with no two requests exactly the same, 7 shades was conceived from this appreciation of variety.

At first glance they might look the same but upon closer inspection, 7 shades of black's intricate shade range reveals charming underlying tones, opening the mind to a world of possibilities.

CRAFTED BY HAND - An innovation 1,200 years in the making, YAMATO TAKUMI™ Brush is created by traditional craftsmen from the Kumano region of Japan, who hand blend custom-made fibers for firmness, flexibility and softness.

7 shades of black honors the richness the character and the color of the inner self - it's a veritable celebration of the things that make you, you.