38℃/99℉ 38℃/99℉

Bye Bye, lip balm. Now, lips will learn to
treat themselves.

Break the cycle of drying then
reapplying your lip balm over and
over. Now, a lip treatment so radical,
lips will moisturize, soften and
enhance themselves. First time beauty
care ingredients. First time lip care
benefits. And probably, the last time
you will ever need lip balm.

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LIP
SELF MOISTURIZATION

Introducing lip care to a whole new degree. The first-ever combination of Multi Flora™ and ENDMINERAL™ totally changes the game.
Self-moisturizing so continuous and so effective, it feels like it’s working even when you’re not wearing it. A lip experience so transformative, it is the #1 lip treatment in Japan.

MICROBE POWER—MULTI FLORA™

MICROBE POWER
Multi Flora™

Multi Flora™ enhances the microbe power already present in your skin that helps keep it healthy and hydrated. It is a type of lactic acid bacteria that bonds with skin’s own microbes to multiply their power. You get 30 billion Multi Flora™ in every bottle to help achieve lips that actually help keep themselves full, soft and supple.

MICRO IONIC POWER—END MINERAL™

MICRO IONIC POWER ENDMINERAL™

For the first time, we applied this ancient, 100% natural mineral to beauty care. Its unique energy is in sync with the body’s own, and gently encourages lips to promote a healthy flush.

ORANGE IMAGE
+5 ORANGE

5° more radiant | Orange sparked with golden glints to gloss or to layer on lipstick for added warmth.

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PINK IMAGE
+3 PINK

3° rosier | A vivid pink with hidden notes of blue - use as a gloss, or to add a rosy glow to other lip colors.

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SHEER-PINK IMAGE
+1 SHEER-PINK

Baby your lips | A soft baby pink that syncs with your skin, a +1° moment in a swipe.

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CLEAR IMAGE
±0 CLEAR

Free & clear | A colorless semi-matte treatment to wear all night, all day, and under any lipstick as a conditioning base.

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SHEER-GREEN IMAGE
-2 SHEER-GREEN

2° more dimension | Sheer mint with 2° of magic – light particles that color correct, add depth to lips and lipsticks.

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BLACK IMAGE
-4 BLACK

4° deeper | A transparent noir infused with sparks of copper. Adds depth to lips or other lipsticks.

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ERGONOMIC APPLICATION

ERGONOMIC APPLICATION

Designed to fit your lips as well as your life, the doe-foot applicator is curved to match the contours of your lips. With a soft, flexible tip angles for perfect color coverage, it offers precise, comfortable application.

PIONEERING PIGMENTS

PIONEERING PIGMENTS

We worked with teams of color experts and specialists in different industries to develop original, highly pure and advanced color pigments. Inspired by classical painting techniques, we created a range of brilliant shades and hues to explore together and alone.

UNFRAME THE BEAUTY

We unframe the beauty because we believe that beauty is never right or wrong. It just is.
We support and advocate all forms and ideas of beauty.
We appreciate all concepts and provide a brand free of judgement, ideas, and perfection.
We unframe to restore balance in the world, hoping to correct the disparity that currently exists between quality and value.

This is a movement, not just a philosophy or brand ethos.
It is our hope for the future—a world entirely free of frames and it starts here.